1. Pain Points & Problems:
The initial platform lacked efficiency and scalability, causing friction for users managing lead generation campaigns. Key issues included complex workflows, manual errors, and difficulties in tracking campaign performance. Lead aggregators and buyers struggled with time-consuming processes, ineffective auditing, and limited data insights, impacting overall productivity and campaign success.

2. Design Process:
We began with a detailed UX audit to understand the user journey and identify pain points. After gathering feedback, we focused on simplifying workflows, improving usability, and enhancing the design system. Prototyping, iterative testing, and feedback loops ensured a user-centric solution tailored to the needs of aggregators and buyers.

3. Work Improvements:
Based on the findings, we streamlined processes such as auditing and role management, automated repetitive tasks, and introduced a more intuitive interface. We also integrated compliance tools like DNC audits and enhanced data visualization for better decision-making. These improvements addressed the issues faced by users, resulting in a more efficient and user-friendly platform that empowers teams to drive impactful results.